A Swedish retailer has said it will sell e cigarettes for as little as $0.25 per packet, which would be cheaper than most other tobacco products.
E-cigarette companies, which include e-cigarette manufacturer Altria, say they are a safe and effective alternative to smoking and have been a huge hit among teenagers.
But the Swedish government has said they have also led to a surge in drug use among young people.
Euractiv, which provides e-cigarettes, said it is the first Swedish retailer to offer them at below-cost prices, with the first to open shop in Stockholm.
“We have been very lucky to have found a suitable partner in Sweden and to be able to introduce this product into the market,” said Mikael Hägglund, chief executive of Euractiv.
The price of an e-cig packet has not yet been revealed, but it is likely to be cheaper compared to many other tobacco alternatives.
Earlham, the e-liquid retailer, has also been selling e-cigs for around $0, or $0 to $2, for the past three months.
Elliott Williams, head of sales at Elliott Williams e-liquids, said e-smoking is becoming less and less of a problem in Sweden.
“E-cigarettes are not the only option out there, but they are becoming more and more of an option, so we are very happy with the results,” he said.