e cigarette Flipkart, India’s biggest online retailer, is facing pressure from its rival Amazon over a policy that allows customers to purchase cigarettes online in the country.
The policy is being seen as a direct threat to the e-commerce company, which has grown to become India’s second-largest online retailer.
Indian Prime Minister Narendra Modi’s government has been cracking down on illegal online retailers.
In January, it banned the sale of e-cigarettes online in India.
In the past few weeks, Flipkarts decision to allow e-cigarette customers to buy online in its stores has sparked anger in the e cigarette industry.
The e-cig companies have complained that the policy violates the terms of service and the e law.
According to a spokesperson for the e cigarettes, the company has been providing e-cigs to its customers in India for over two years.
The spokesperson said that Flipkars policy does not affect the quality of the products we offer.
However, the Indian e-Cigarette Association (ICA) said that the company should allow the use of e cigarettes as it has been working with government on the issue.
India’s tobacco and e- cigarettes industries are highly fragmented.