Bloomberg LONDON — Tobacco giant Philip Morris International said Wednesday that its E-cigarette liquid is the “coolest” product it has sold, with its new “E-cigarette Liquid Cooler” available for $129.99 at e-cigarette online retailer e-cigars.
The new e-cigarettes are the latest to hit the market, following a wave of new brands, including e-liquids from brands including Dunhill, Camel, and Vapors.
Philip Morris said the new e cigarette cooler is “a new product offering” that has the same coolness, and said it has seen “over 100,000 customers using it since it was introduced in January.”
The company said the product is the first e-liquid product from Philip Morris to have been launched to the market.
It said it also plans to expand its e-colas in the US and Europe.
The e-cigs have been praised by many, including British Prime Minister David Cameron, who has described them as a “revolution.”
But Philip Morris has argued they are unhealthy.
It added that it has already seen an average annual return of $100 to $120 in the last three months.